Pinky Promise™
We built The Promise Co. around one simple belief:
A promise ring shouldn’t only mean one thing.
Promises are what tie everything together.
A promise can be to your partner, your best friend, your family - or yourself.
And that idea became
PINKY PROMISE™
Over 10,000 promises, and every one means something different.
Promises to yourself
A reminder of who you are, what you’ve achieved or what you’re working towards.
Promises to love
For partners, soulmates and the people you choose again and again.
Promises to family
Birthstones, initials and stories that keep the people you love close.
Promises to friends
A modern take on the friendship ring - made to mean something.
From power to Promise
Because the pinky has always meant something.
For centuries, signet rings were worn as symbols of identity, family, status and power.
Kings, politicians and people of influence wore them on their little finger A tiny ring that said:
This is who I am.
We loved that.
But instead of wearing somebody else's history, we wanted to create jewellery that could hold your own.
THE PROMISE RING, REINVENTED
Promise rings have existed in different forms for hundreds of years.
But somewhere along the way, the promise ring became defined almost entirely by romantic relationships - often as the ring before the ring.
We wanted to change that.
When we created The Promise Co., we built a new world around what a promise could mean.
A promise to your partner, to your best friend, to your family.
And, perhaps most importantly, a promise to yourself.
todays modern promise
The smallest finger has always carried more weight than you might expect.
Historically the home of the signet ring - a piece designed to represent exactly who its wearer was - the pinky feels like the natural home for a modern promise.
Not a placeholder for an engagement.
Not something defined by anybody else.
Something chosen by you, for whatever matters to you.
Your finger. Your story. Your promise.
